Ogilvy Africa has introduced Influence O, an end-to-end influence platform by the agency to build out its public relations operation.
The platform will enable businesses and creators to embrace the potential of influence and treat it as a legitimate and powerful channel.
The methods of thinking, planning, and executing influencer marketing have fallen behind the pace of its evolution.
With the launch of InfluenceO, Ogilvy now possesses the power to transform its approach and fully harness the potential of influencer marketing as a formidable channel.
InfluenceO revolutionizes the brand-influencer collaboration process while expanding marketers’ perspectives on and strategies for influencer engagement.
“In today’s rapidly evolving landscape, influencer marketing has emerged as a powerful tool for brands to connect with their target audiences. It goes beyond mere reach, allowing them to establish and maintain deep connections with their audience,” Patou Nuytemans, CEO of EMEA at Ogilvy said during its launch in Nairobi Wednesday.
InfluenceO revolutionizes the brand-influencer collaboration process while expanding marketers’ perspectives on and strategies for influencer engagement.
By integrating the best global and local tools, Ogilvy will equip brands with a more robust strategy, enhanced methods for influencer identification, industry-leading legal and financial processes, more impactful creative capabilities, seamless integration with media buying models, and advanced measurement techniques for assessing campaign effectiveness.
Key features of InfluenceO
- AI-powered influencer identification: Utilizing AI technology, InfluenceO identifies the most influential figures for brands, ensuring an authentic fit with the target audience. It also locates micro and nano influencers who may otherwise go unnoticed.
- Streamlined onboarding, contracting, and payment processes: InfluenceO incorporates world-class technology to simplify these crucial steps for clients, ensuring creators are recognized and rewarded more reliably.
- Integration with Ogilvy’s proprietary media technology Feed: InfluenceO seamlessly integrates with Feed, Ogilvy’s media technology platform, to amplify the impact of influencer marketing through dynamic, effective, and efficient methods.
To facilitate transparent and efficient collaboration between brands and influencers, InfluenceO offers a centralized dashboard where both parties can manage campaigns, review content drafts, negotiate terms, and track deliverables. This streamlined approach eliminates communication barriers, enhances efficiency, and ensures mutual satisfaction.
InfluenceO goes beyond technology by reinforcing Ogilvy’s commitment to supporting creators across sub-Saharan Africa. It aims to assist them in developing their skills, enhancing their profiles, and advancing their careers.
Commenting on the launch, Vikas Mehta, CEO of Ogilvy Africa, said, “With InfluenceO, we hope to unleash the vast potential of this continent’s content and influence landscape.”
