Multichoice Kenya on Friday unveiled its movies festival to be aired on the Maisha Magic Movies channel.
The 45 movies will premiere across the East African region exclusively on to DStv customers on all DStv packages – Access, Family, Compact, Compact Plus and Premium on channel 141.
Some of the movies from Tanzania producers include Kama nitabaki, Kila mtu chini Ndoto kubwa, Kokuamong others. Some of the films from the Ugandan producers include Dead Respect, Mukisa, Tego, the Cwezi Dynasty and many more.
Those from Kenya include Chinga, Zuena, Acting ndio action, Njiwa among many others.
“This will be an incredible moment for the film creators and the film industry at large for growth,” Letitia Ouko, Corporate Communications Manager at Kenya Film Commission said during the announcement.
“As a Commission whose mission is to develop a vibrant and sustainable local film industry, movies do excite us! We look forward to this revamp that we hope, together with Maisha Magic East, Maisha Magic Plus and Showmax will continue to showcase the best of East African content.”
Timothy Okwaro, Director – East and Southern Africa Channels at MultiChoice Group said Maisha Magic Movies is a general entertainment channel for great authentic local movies.
“A game-changer because local movies have proven to be in deficit,” he said adding that Multichoice is Africa’s most loved storyteller.
Maisha Magic Movies channel was made available across East Africa on 26th July 2021 after its launch. The channel will be available across East Africa on 26 th July.
Barbara Kambogi, Channel Head for Maisha Magic Movies noted that the Covid-19 pandemic slowed down the progress for most creatives but it also created opportunities. “The Movie festival showcases movies produced within the last two years, 45 in total providing an equal opportunity for the three East African countries.”
Barbara further added, “We are extremely proud of the variety of movies we have to offer. We will continuously review our content slate to ensure that we meet our audience tastes and where warranted, adjust the content to ensure that we remain relevant and topical with our offering on the movie channel.”
According to Letitia, the Kenya Film Commission values storytelling and has established programmes that promote the business of filmmaking.
Key among them include the Kalasha Writers’ Hub which is designed to power the storytelling capability of Kenyan Scriptwriters and the Film Empowerment Programme to provide funding for Film, TV, Animation and Documentary productions.
As a result, the commission wholesomely seeks to attain high-quality Kenyan films that are distributed to global audiences.
“Film has great potential to be one of the major contributors to the country’s GDP, thus contributing significantly to the economy through sustainable wealth and job creation. It is our strong belief that working together with partners such as Multichoice, who share in our ideals, film can indeed become big business in this region.”
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