Kenya’s biggest beer festival, Tusker OktobaFest is back. The month-long cultural extravaganza aims to celebrate Kenyan authenticity by bringing to life Kenyan culture through beer, entertainment, food and music.
This year’s festival, dubbed ‘A Festival Dekonstructed,’ kicks off on Saturday, 9th October 2021 and will see Kenya Breweries Limited (KBL), through their flagship beer brand, Tusker reach consumers across th country with in-bar experiences taking place in over 70 bars and performances from over 150 music artists.
Speaking during the announcement, EABL’s Head of Marketing Beers, Anne-Joy Michira expressed her delight at this opportunity for Tusker to connect with consumers once more, following last year’s hiatus.
“This festival is a celebration of exactly what Tusker stands for which is being loudly and proudly Kenyan. Being a national brand and product that is loved and adored by many, it should be celebrated as such,” she said.
She added that the Tusker will also be aiming to support Kenyan artists through the festival, noting the impact of the pandemic on the entertainment and creative industry.
“This year, the festival will morph into the biggest nationwide celebration of beer that Kenya has ever seen. We shall be taking the celebrations to every corner of the country, bringing you great entertainment and experiences as we celebrate being Kenyan. Kenya Breweries Limited has a long history of supporting the Kenya entertainment industry.”
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