Nairobi’s beauty and lifestyle blogger and chief executive of Shop New Level, Nancie Mwai has a new line of lipsticks under the brand ‘Send Nudes Collection.
Nancie says it took her 1 year, 11 months and 9 days to achieve the goal.
“As a lover of nude lipsticks, I wanted to create a collection that made it easier for Melanin babes to get their ideal nude shade.”
“Two years in the making, this buildable collection includes 5 bold shades that are made to suit any occasion,” she says.
Whether it is for work or play. The Send Nudes Collection is the perfect lipsticks for anyone who wants to stand out from the rest.
The collection has names such as Sugar Baby, Come Baby Come, Choke Me, Morning After and Send Nudes.
Kenya’s beauty industry is one of the fastest-growing sectors, with personal care ranked high in market volumes, followed by skincare, which accounts for 60 per cent of the profits.
According to Kenya Cosmetics and Personal Care report, its growth has expanded by 400 per cent from KSh26 billion to over KSh100 billion in 2018 from 2014.
In addition, a report published by Allied Market Research on the Cosmetics Products Market, the global cosmetics market garnered $380.2 billion in 2019 and is projected to reach $463.5 billion by 2027, manifesting a CAGR of 5.3% from 2021 to 2027.
Increase in the need for skincare products, demand for products made from natural ingredients, and attractive packaging fuel the growth of the global cosmetics market.
