Hong Kong-listed apparel brand Giordano has continued to expand its physical stores in Kenya.
The firm which opened its first store in Kenya in 2020 says its new franchise store at Mombasa’s City Mall is the first outside Nairobi and its fourth.
“Our previous three stores were all part of our local partners’ shop-in-shop offering, and we are both pleased and excited that our franchisee is sufficiently satisfied with Giordano’s performance to commit to a dedicated store for our brand,” said Mr Mark Loynd, executive director and head of overseas market development at Giordano International Limited.
Its other outlets are located at the Garden City Mall along Thika Road, Two Rivers Mall and at the Junction Mall along Ngong Road.
Giordano is aggressively expanding its operations in the Middle East, Africa, and Central Asia.
In 2020, 10 new Giordano stores were opened in Saudi Arabia, Mauritius, and Kenya.