Swedish Mobile App Truecaller has introduced a new identity solution, ‘Truecaller Business Identity’, for enterprises.
The enterprise solution allows businesses to verify their identities using a green verified business badge, which accurately presents the organization’s name, photo, and logo.
It also allows businesses to drive efficiency in their communications while improving call pick-up rates for genuine and important calls.
“The new solution brings greater trust and efficiency in communication between businesses and clients as it gives confidence to consumers, knowing that the caller is a verified business by Truecaller,” the company said in an emailed statement.
Speaking during the launch, Zakaria Hersi, Director of Business Development in Africa, said, “Fraud continues to be a major issue across Africa, and as a company, Truecaller wanted to provide solutions on a business and personal level. Trust is at the heart of everything we do, and with so much of our lives lived through our phones, we need to ensure that our communication happens in a safe environment.”
How it Works
- Apart from the green Caller ID and Verified Business badge, a verified business on Truecaller gets a verified tick mark icon and can lock their brand name and profile photo.
- This lets consumers know exactly which calls to trust. Importantly, consumers will continue to see the number of spam markings as usual, and they retain the right to mark verified numbers as spam or block them completely.
“Truecaller is ready to scale the offering to a significant number of businesses globally, ensuring that the ever-growing community of users can trust more calls from these businesses, making communication safer for everyone. Our robust verification process helps consumers identify calls that can be 100% trusted to be initiated by a particular business. Over time, this can drastically reduce fraud and scams over phone calls,” added Sony Joy, VP & Head of Truecaller Enterprise.
