Edelman Expands in Africa with Kenyan Office, Eyes West Africa

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Edelman, a leading global communications marketing firm, Wednesday announced its expansion in Africa with an office in Nairobi, Kenya following the acquisition of Gina Din Corporate Communications.

The Nairobi-based office will be the second one in the continent after setting up in South Africa.

Edelman’s Kenya office will be led by Jordan Rittenberry, CEO of Edelman Africa who will oversee Edelman’s operations both in Kenya and South Africa – where Rittenberry has been based for the last four years.

Din-Kariuki, who founded Gina Din Group 22 years ago, will act as an advisor to Edelman across Africa.

Ed Williams, President, and CEO, Edelman EMEA, said: “Opening in Kenya is an important and exciting step for Edelman. It comes in response to demands from clients, both in Africa and beyond, for even greater support across the continent. Our global specialisms and operating scale with powerful local talent and knowledge is a formidable combination. I believe together we can serve clients with world-class advice, consultancy, and activation.”

Gina Din Corporate Communications was founded in 1997 and is one of the most awarded communications firms in Africa. Edelman has a longstanding relationship with Gina Din-Kariuki and has been partnering with the group for the last three years in order to deliver strategic communications programmes in East Africa.

“The relationship that we have fostered with Edelman over the course of the last three years is one based on our mutual belief in the power of collaboration to deliver top quality services that meet our clients’ needs, so taking this relationship to the next level is a natural progression for us,” says Din-Kariuki.

Said Rittenberry, “With a deep network of partners and affiliates across the continent, we understand how important it is to have a local market presence. Africa has the world’s youngest population, fastest-growing middle class and the highest rate of urbanisation, and we believe that there is significant opportunity ahead of us. Our entry into Kenya is a natural next step in realising our ambition in Africa and we have our sights set on further growth into West Africa soon.”

Edelman is the largest independent PR agency in the world, with 38 offices in North America, Europe, Latin America, and Asia Pacific.