Fast-moving consumer goods manufacturer Unilever has introduced recyclable plastic packaging containers made from recycled plastics towards a circular economy.
On Tuesday, it introduced recycled packs for one kilogramme and 500-grams of Sunlight scouring powder that is sold across the East African market.
Unilever Africa president Bruno Witvoet said this will go a long way in creating a fully circular plastic economy for the Kenyan industry.
“At Unilever, we want to decouple our growth from our environmental footprint. Today marks a great milestone in our circular economy journey. The launch of the first truly circular plastic packaging for Sunlight scouring powder in Kenya is a great win for the environment,” Witvoet said.
The plastic packaging has been developed as part of a partnership with waste management service provider Mr. Green Africa Trading Limited.
The new 100% recycled @SunlightKE scouring powder can was developed as part of a partnership with waste management service provider Mr. Green Africa Trading Limited, the new 500 grams and one kilogram packs will be on sale in Kenya and rest of the region. pic.twitter.com/MwyYnaXgmo
— Unilever East Africa (@UnileverEA) January 28, 2020
The Kenya Association of Manufacturers Chief executive Phylis Wakiaga said the new development from Unilever is a step towards building our sustainable nation.
“It is a demonstration of the potential that lies in the country to develop mutually beneficial social-economic inventions for different stakeholders within the waste recycling value chain.”
Congratulations @UnileverEA for leading the way into a fully circular economy!! Your launch of the first-ever recycled plastic packaging product for Sunlight scouring powder speaks volumes on your commitment to closing the post-consumer recyclate loop in Kenya
— Phyllis Wakiaga (@wakiaga_phyllis) January 29, 2020
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“Unilever’s sustainable goal is to help build a circular economy in which they not only use less plastic but also ensure the plastic they use can be reused, recycled or composted. Unilever Sustainable Living Plan targets to reduce the weight of our packaging by one third by 2020 and halving the waste associated with the disposal of our products by 2020.”