Quick Mart, a Kenyan homegrown supermarket has opted for a fresh food concept for its stores to grow its revenues.
The retailer has adopted this model at its 11th store, Quickmart Waiyaki way. The store leaves more space to fresh produce and household and personal care products
“We are laying focus on the fresh food concept since it has high gross profit margins compared with other dry groceries,” said Quickmart Marketing Manager, Betty Wamaitha.
