New York-based cosmetics company Maybelline has named Nigerian Afrobeats singer Ayra Starr as its brand spokesperson for Sub-Saharan Africa. Starr will represent the brand across the region as a brand influencer and will be involved in initiatives aimed at promoting women’s empowerment and self-expression. Maybelline’s strategic engagement with Africa’s youthful population, over 70 per cent … Continue reading Ayra Starr Named African Brand Spokesperson for Maybelline