Spanish fashion retailer Mango opens doors in Kenya

Retail investors are presently focused on Kenya, as both local and international retail brands and developers continue to penetrate the market. This has made it the most dynamic in the East African region.

Spanish fashion house Mango, a top international fashion retailer opened its mega-store at Westgate mall as part of its expansion in Africa.

Said CJ Bak, Director of Spanish Fashion says the demand is high from Kenyan consumers for the latest global trends, at an affordable price.

“Kenyan customers tell us they are starved of fashion choices at affordable prices.  Existing options are either low-cost and basic or extremely expensive and out of reach for most Kenyans.  Mango offers customers the latest trends at accessible prices, with new looks on the shelves every few weeks.”

The Kenyan store is stocked with fashion-forward looks that mesh the brand’s European design aesthetic with Nairobi’s urban vitality dressing young customers in high-quality clothes.

The Westgate flagship store carries the Mango Woman, Man and Kids lines.

The brand is now present in 15 African countries, and 113 worldwide.