Pay TV Startimes, Slashes Subscription 50pct to Lure More Customers

StarTimes Media has reduced subscription rates by half

As part of efforts to ensure its subscribers enjoy an entertaining Easter holidays Pay-TV vendor StarTimes  has reduced subscription rates by half and added six more channels in what was described as ‘extending value for money to our Classic bouquet subscribers’.

StarTimes director of marketing Japhet Akhulia said the changes are expected to lead to a stronger subscriber offer in terms of price and content.

“We have made strategic improvements by adding six more channels key in extending value for money to our Classic bouquet subscribers,” he said on Wednesday.

“These strategic changes are mainly geared towards growing our subscriber retention, upgrading subscribers to higher bouquets as well as growing our numbers in our quest to enable more Kenyan households to access and enjoy digital television at the most affordable rates in the market,” added Mr. Akhulia.

In the new changes, Classic Bouquet will be subscribed at Ksh.749 per month down from Ksh.999.