Huddah Cosmetics, a beauty company, is leveraging its brand on Mula to bring new shopping experience using Augmented Reality (AI) on Facebook Messenger in partnership with Cellulant and Facebook where customers can discover, try the product before they buy.
Huddah Cosmetics is credited to its bold and daring founder, Kenyan model and entrepreneur, Alhuda Njoroge popularly known as Huddah Monroe.
Launched in 2016, Huddah Cosmetics provides a solution to long lasting day-to-day makeup needs for African women.
“I am excited to be the first Hustle-preneur to work with Cellulant and Facebook as they launch this new shopping experience using Augmented Reality on Facebook Messenger. This is an opportunity for my company to give a unique online shopping experience of our beauty products to our customers in a way that has never happened before,” said Huddah Monroe.
Cellulant, a Pan-African Payments company, built Mula to provide simple and convenient payment experiences for the rising number of global, business and micro-merchants.
With this partnership with Facebook, Mula integrates Augmented Reality into the Facebook Messenger where customers are able to discover and try products before they purchase.
Brands that leverage social media as platforms for e-commerce can now give their customers a world class one-stop shop service from trial, to payment and delivery, all within Facebook and Instagram.
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Cellulant’s Chief Product Officer Faizal Mirza says “No matter how you look at the future of innovation in Africa- the future is in providing a seamless experience in a space that is currently fragmented. This is the beginning of our journey to offering seamless, smart and connected digital payment experience to our customers across Africa.
Proud Dzambukira, the Facebook Product Partnership Lead, Middle East & Africa commented: “We’re thrilled to be partnering with Cellulant and Huddah Cosmetics in a first for the continent, Augmented Reality (AR) in Messenger, a powerful and innovative tool to aid her customers discover, try and buy her range of cosmetics through Facebook and Instagram..”
Kenya is the first country to launch this new online experience with Nigeria, Tanzania and Rwanda to follow.