Guinness Eyes Kenyan Mainstream Lager Drinkers with ‘Guinness Hop House 13’

GUINNESS LAUNCHES HOP HOUSE 13 IN KENYA

Kenya Breweries Limited (KBL) Marketing Director Graham Villiers-Tuthill (Left), Master Brewers - Peter Oduor (2nd left) & Jasmine Winterer (3rd left) alongside Andrew Kilonzo - Sales Director (right), raise a toast during the launch of Guinness Hop House 13

Irish brewer Guinness is betting on a new lager dubbed ‘Guinness Hop House 13’ to capture the Kenyan Market. Hop House 13 is lager that it is under the Guinness brand and is available across Europe, with Kenya being the first market in Africa to launch it.

With 5 percent alcohol by volume, Hop House 13 has both depth of flavour and crisp lager refreshment making it perfect for casual social occasions.  

It combines tradition and novelty, by balancing the care and experience 250 years of Guinness brewing provides, with a new, contemporary style of premium international quality lager.

 Kenya Breweries Limited Marketing Manager, Guinness, Ms. Nduku Wamakau said, “Hop House 13 will launch with an experiential event that will tap into all senses of our consumers allowing them to experience the excitement about this new lager from Guinness. It has been a great success across Europe where it is currently available, and we are very excited to be the first African country to showcase this great premium, international quality lager to our beer drinkers.” 

Created in Dublin, and brewed locally in Kenya, it is double hopped for more taste and made with Guinness yeast and locally sourced malt and hops. It is a distinctive full-flavored lager bursting with zingy hoppiness and balanced with a malty finish.