Safaricom unveiled Ziidi Trader, a mobile-first platform that allows Kenyans to buy and sell shares on the Nairobi Securities Exchange (NSE) directly through the M-PESA app. The innovation is designed to democratize access to capital markets by eliminating traditional barriers such as CDS accounts and broker intermediaries. “We wanted to make savings and investing simple. … Continue reading Ziidi Trader: Safaricom’s New Gateway to Kenya’s Capital Markets