A new Customer Satisfaction Survey by the Communications Authority (CA) reveals that Airtel Kenya is the most preferred network for affordability. However, Safaricom’s 2025 Annual Report suggests the market leader is launching a massive counter-strategy rooted in Artificial Intelligence (AI) and “Customer Obsession” to reclaim its value perception. The Affordability Gap: Airtel’s Dominance According to … Continue reading The Battle for the Kenyan Subscriber: High Costs vs. Technical Superiority