Kenya is cementing its status as a global leader in mobile-first entertainment and media (E&M), according to the PwC Africa Entertainment and Media Outlook 2025–2029. While South Africa remains the continent’s most mature market and Nigeria leads in scale and growth, Kenya’s innovation-led, youth-driven ecosystem is setting new benchmarks for digital engagement, advertising, and gaming. … Continue reading Kenya’s Mobile-First Entertainment Market Surges Ahead as Africa’s Digital Media Landscape Expands