Kenya’s mobile money sector is undergoing notable changes, according to Q1 2025 data from the Communications Authority of Kenya (CA). Safaricom’s M-PESA saw its market share drop to 90.8%, continuing a six-quarter downward trend, while Airtel Money surged to a record 9.1%, up from just 3.1% in December 2022. Factors Driving Airtel’s Ascent Pricing Advantage: … Continue reading Kenya’s Mobile Money Landscape Shifts as Airtel Gains Ground on M-Pesa