Nearly half of youthful Kenyans aged between 16 and 25 often reach for cereal as a snack, according to a survey by Weetabix East Africa. This trend is driven by a growing emphasis on health and convenience, with 40% of this demographic preferring on-the-go food options. “Generation Z’s shift towards healthier diets has led to … Continue reading Gen Z Drives Cereal Demand in Kenya: Weetabix Survey