Kenya’s tourism industry boomed in 2023, with international arrivals reaching a record-breaking 2.09 million. This represents a 35.4% increase compared to 2022 of 1.54 million. Earnings from tourism surged 32% to KES 352.5 billion ($2.7 billion) last year according to the Tourism Research Institute‘ Sixth Edition of its Annual Tourism Sector Performance Report. Factors Driving Growth … Continue reading Kenya Tourism Earnings Jump 32% in 2023, Eyes Record Year Ahead