Absa is repositioning its brand to the market, signalling a more deliberately customer-centric business shift with the new brand promise of ‘Your Story Matters’. The bank has set a clear trajectory to ensure that Absa’s entire suite of services and offerings lives up to this crucial pivot towards a more human-centred, empathetic banking service ethos … Continue reading Absa Repositions: “Your Story Matters” – Customer-Centric Banking Across Africa