Africa, with its youngest and second-largest population globally, presents a significant opportunity for a burgeoning digital audience. The proliferation of smartphones and mobile devices has contributed to increasing internet penetration across the continent. Notably, mobile e-commerce is gaining prominence, with platforms like Kenya’s Wasoko, Nigeria’s Jumia, South Africa’s Takealot, and others expanding digital payment options. … Continue reading The African e-Commerce Boom: Trends, Challenges, and Future Prospects