Jumia Exits Food Delivery to Focus on Core E-Commerce Business in Africa

Jumia's decision to exit the food delivery market marks a strategic pivot that prioritizes long-term success and profitability. By focusing on its core strengths and adapting to market realities, Jumia is well-positioned to continue its journey as a leading e-commerce player in Africa.

Jumia Technologies, the leading African e-commerce platform, is making a strategic shift by shutting down its food delivery operations across all seven of its markets by the end of 2023. Jumia currently operates its food delivery business in Nigeria, Kenya, Uganda, Morocco, Tunisia, Algeria and Ivory Coast “It’s a segment that’s very difficult across the … Continue reading Jumia Exits Food Delivery to Focus on Core E-Commerce Business in Africa