- One Bonga Point is equivalent to Ksh 20 cents
- Safaricom clients redeem 1 billion loyalty points
Safaricom has said the redemption of Bonga points at Lipa Na M-PESA merchants will remain a permanent feature of the loyalty scheme.
Peter Ndegwa, Safaricom Chief Executive said at the close of the Bonga for Good initiative campaign which was a response to the negative impact of the COVID-19 pandemic, the biggest being reduced income to the majority of Kenyans.
The initiative empowered customers to donate their Bonga Points to those in need as a show of goodwill.
“I commend Kenyans for standing with each other during this time of need. Even as Bonga for Good comes to an end, we are cognizant that a lot of Kenyans still need to access essential goods and services, that is why redemption of points at Lipa Na M-PESA merchants will remain a permanent feature of our loyalty scheme,” said Peter Ndegwa, CEO, Safaricom.
This means Safaricom customers will continue redeeming their Bonga points for goods and services at over 140,000 Lipa Na M-PESA merchants countrywide at Ksh 20 cents per point.
In addition to purchasing goods and services, customers can also use their points to access a range of devices and accessories at any Safaricom shop or dealer outlet as well as airtime and data bundles available on the *126# USSD.
During the period, more than 600,000 Safaricom customers redeemed more than 1 billion Bonga points in two months through the Initiative, which came to an end on 4th June 2020.
The points donated were equivalent to over Ksh330 million were redeemed at over 40,000 Lipa na M-PESA merchants across the country.
According to Safaricom, food and household items, solar-lighting solutions and entertainment accounted for most of the points redeemed, while Kenyans also donated their points as a show of goodwill, with over Ksh 150 million being redeemed from points transferred from one person to another.
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The Bonga loyalty scheme was introduced in 2007 with enrolled customers accumulating a point for every KES 10 spent on services on the Safaricom network.