- Safaricom has over 35.6 million customers
Safaricom has partnered with the Nation and Standard Media Media Group in Kenya to let their customers purchase digital newspapers from their smartphone for Ksh 20 per issue.
The price will be deducted from a customer’s airtime enabling them to buy newspapers daily and read them on the go with each purchased issue available for 7 days for the next two months.
The Ksh 20 price per newspaper includes data usage meaning a customer’s data bundle will not be consumed when reading through each paper. No registration or signup will be necessary neither will customers be requested to download and install any application.
“The world is quickly evolving to be digitally-led and we see our customers increasingly seeking ways in which they can achieve their goals by tapping into the convenience of their smartphone. We are glad to partner with media houses to digitise the newspaper channel and make them available on the mobile phone,” said Peter Ndegwa, CEO, Safaricom.
“We are pleased to be part of this initiative. It is a demonstration of our commitment to fuse journalistic creativity with digital innovation in a collaborative venture. We hope it will bring value to our esteemed readers and give customers easy access to our newspapers during the pandemic,” Orlando Lyomu, CEO, The Standard Group said.
Newspapers currently available from the Standard Group include The Standard, Saturday Standard, Sunday Standard and The Nairobian.
Nation Media Group will have Daily Nation, Saturday Nation, Sunday Nation and The Business Daily.
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HOW TO GET THIS SERVICE?
Selecting the “Discover” option
Followed by “Newspapers”.
From here, a customer will see newspapers available for purchase. This is one time you will need to have your data on when accessing the portal.
Dial *550# to purchase the newspapers.
Purchased publications will appear under “My Newspaper” tab for 7 days after purchase.