Jumia, KEPSA Partner to Help Digitise Kenyan Businesses

Retail chain Chandarana Foodplus is focusing on e-commerce to increase its sales as it plans to expand in the Nairobi Metropolitan area.

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Kenya Private Sector Alliance (Kepsa) with Jumia have partnered to digitally enable micro, small, and medium enterprises (MSMEs) and traders to grow their digital sales and save jobs.

Through the Digital Commerce Programme, businesses will be registered and trained to sell their wares online, exposing them to a more than four million customer base that visits Jumia’s platform monthly.

“Now more than ever, we need to be all-hands-on-deck to help cushion businesses from the impact of Covid-19. We will commit resources to support Kepsa’s Digital Commerce initiative, to train vendors and give them the tools to sell online. We hope this will save jobs in the short term and help digitise the economy over the longer term,” said Jumia Kenya chief executive Sam Chappatte.

Jumia will allow businesses to register and open their shops on the platform free of charge.

Jumia says it will cut its commissions on vendors by 50 percent for locally manufactured goods and to one percent for all businesses enrolling via the Digital Commerce Program for their first month on the platform

“We are pleased to partner with Jumia to support Kenyan businesses by giving them the tools and training to sell online. We believe Jumia is the best-positioned e-commerce company to do this It is widely expected that these businesses will list on other online platforms to grow their sales further,” said Kepsa CEO Carole Karuga.


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