Low-cost carrier Jambojet unveiled its new group bookings product targeting senior citizens, students, chama groups on Thursday.

Dubbed ‘Shukrani’, the platform enables group bookings of 15 passengers and above, with tailor-made services for the groups.

“We have seen an increased interest in special requests from groups and a need to offer a tailor-made product for this customer segment. We are keen to continue coming up with innovative products to address our customers’ needs,” said Allan Kilavuka, Chief Executive Officer, Jambojet.

The product offers one free seat; with applicable taxes, for every group booked, dedicated check-in desk, meet, greet and assist services, special in-flight mentions, and pre-assigned group seating.

To launch the product, Jambojet in partnership with Sarova Whitesands, flew a group of 16 women aged between 45-68 years from Ngonde PCEA Church in Kiganjo, Nyeri County. It was their first time flying, after they were nominated in an online competition carried out by Jambojet between October 15th and 20th October 2019. 

Since inception in 2014, Jambojet, which was awarded the coveted IATA Operational Safety Audit certification (IOSA) in July 2019, has flown over 3million passengers, 30 percent of whom are first-time flyers.

The airline also launched flights to Kigali, Rwanda, in November, making it their second regional destination after Entebbe, Uganda.

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

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