EABL  Half Year Results Defy Rise in Alcoholic Taxes to Post Ksh 7.2 billion Profit

East African Breweries Unveils New Brand Identity

Peter Munya, Cabinet Secretary, Trade and Industrialization (center) Andrew Cowan, CEO Eabl and Elvis Otieno, (the logo creator) during the launch of a new Eabl logo and the official opening of the Eabl new offices in Ruaraka.

East African Breweries Limited (EABL) has announced a pre-tax profit of Kshs 10.6 billion during the half-year ending 31 December 2019, representing a 9% increase compared to the same period last year.

Profit after tax also grew at the same rate, reaching Kshs 7.2 billion during the period under review.

Net sales were up 10% to Kshs 45.9 billion, driven by higher volumes, up 5% across the Group and categories, and better price mix across all brands.

East Africa’s largest manufacturing company leveraged increased investment and operational efficiencies across markets and segments to expand, despite increases in alcoholic beverage taxes.

Net sales in EABL’s largest market, Kenya, grew by 8%, with beer and spirits growing by 6% and 11%, respectively.

The market registered an outstanding performance in Senator keg, with the iconic, low-priced beer growing by a fifth, with the new Kisumu investment driving growth.

Mainstream spirits and Scotch whisky sales increased by 17% and 23% respectively, with remarkable performance of Black & White.

The increase in excise duty drove bottled beer decline of -1%, despite successful brand campaigns such as Tusker Na Nyama and Guinness Football.

Uganda Breweries’ premiumisation agenda delivered better mix and margins, helping lift net sales by 10%, driven by 15% growth in beer and 1% in spirits, the latter was also impacted by the ban of the sachet format.

Marketing campaigns such as Bell All-Star Tour and Tusker Lite Neon Experience helped drive bottled beer growth by 15%.

Launch of Black & White whisky helped lift Uganda’s Scotch performance with net sales rising by 84% while the ready-to-drink category grew by 18%.

Serengeti Breweries in Tanzania, the Group’s fastest growing business, expanded by 19%, lifted largely by a consistent performance in local executions to drive the Serengeti trademark.

EABL leveraged several innovation initiatives during the half year, with new brands contributing 28% of the net sales. Recently launched brands such as Hop House 13 Lager, Guinness Smooth, Sikera Cider, Black &White whisky and Triple Ace vodka contributed significantly to growth.

EABL Group Managing Director and CEO, Andrew Cowan, said: “We are pleased by this performance. Although excise duty escalation on alcoholic beverages in Kenya’s last budget impacted bottled beer, a more stable operating environment provided an opportunity to continue our growth momentum during the period.”

“We remain cautiously optimistic about our second half of the year, although unpredicted tax and regulatory changes and challenges in our operating environment continue to present potential risks in the horizon,” he added in an emailed statement to Khusoko.

The Board of Directors has recommended an interim dividend of Kshs 3 per share for the half-year period.

This represents a 20% increase from Kshs 2.50 compared to the same period last year.