Little Cab, Kenya’s fastest-growing ride-hailing company, eyes the bulging middle-class community with ‘Drive Me’, a  Chauffeur Category that will allow car owners hail a driver to drive their car.

In an emailed statement, the Safaricom backed cab company said, “Drive Me gives you the convenience of ‘hiring’ a driver to drive your car giving you complete peace of mind. Perfect also for nights out.”

In October, the National Transport and Safety Authority (NTSA) said accidents on the road increased by 2,591 compared with 2,219 by end of September in 2018, representing a 16.8 percent increase.

The NTSA’s September 25, 2019 road safety status report stated that 4,825 people were seriously injured in road crashes compared with 3,309 in 2018. 4,618 others have so far sustained slight injuries in road carnages in 2019 as compared to 3,771 by September 25, 2018.

The report also stated that Nairobi County contributed over 20 per cent of all the national fatalities recorded by September.

The authority also attributed most road crashes to bad road user behavior such as drink-driving, speeding and low levels of road safety awareness among road users.

A customer will be required to :

Open your Little app

Select your destination

Select “Drive Me” category

Request for a driver

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Clients can enjoy the services by downloading the Little application from Play Store for android users and App Store for iOS users. Both Little BODA and Little Basic categories will be included in the app after installation.

Currently, Little Cab has a range of products on its platform that includes Little Basic for smaller sized cars, LittleBODA, Little Parcel- available to both retail and corporate clients in Nairobi. 

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

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