Low-cost carrier Jambojet has entered into a partnership with Safaricom backed Cab hailing company, Little Cab, to offer Ksh150 discounted rides.

The three months initiative will see Jambojet customers being affordable and convenient travel to and from airports in Nairobi, Mombasa, and Kisumu.

Jambojet Chief Executive officer Mr. Allan Kilavuka said, “We are continuously looking for ways of enriching our customers travel experience and our partnership with Little offers us an opportunity to do that.”

Little is also running the campaign on the foldable tray tables on the airline’s De Havilland Dash 8 Q400 aircraft.

“Jambojet is the first airline to use this advertising platform which allows Little to advertise to a targeted captive audience who can be actively engaged for an extended period of time,” he further explained.

“This is an exciting partnership that will offer Jambojet customers more convenience and affordability to and from the airport, which is what we live for at Little,” said Mr Anoke Chisom, Head of Global Expansion at Little.

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

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