Commercial Bank of Africa (CBA), has unveiled PassionEnt, a financial advisory platform designed for entrepreneurs through its digital banking service, Loop.

“The purpose of these events is to network and provide expert financial advice in partnership with Centonomy. Hearing about the business experiences from the successful Afro Pop band Sauti Sol and their peers who have succeeded or are succeeding, will drive them to continue to pursue their passion. With the knowledge received from PassionEnt, CBA Loop gives them the necessary tools to continue growing their business into prosperous enterprises.” said Eric Muriuki, CBA’s General Manager – New Business Ventures (NBV).

On Friday, during the event at Garden City Loop Store, CBA brought in Kenyan Afro-pop band Sauti Sol to share their stories of how they have turned their passion into the enterprise. Customers also got financial management tips courtesy of a financial expert from Centonomy.

Bien from Sauti Sol stated, “The clear separation between business and personal finances, while you grow your side hustle to enterprise, instills the necessary discipline required and is one of the key steps for a successful business.”

“Over the years, Sauti Sol have hustled and turned their passion for music into a profitable enterprise. With the right support, you too can turn your side hustle into your main hustle,” added Mr. Muriuki., while you grow your side hustle to enterprise, mobile and web applications, allows for online account opening anytime, anywhere. It comes with a MasterCard Debit Card that is internationally accepted and linked with exciting offers.

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

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