Little Cab, a ride-hailing app has has announced the introduction of ‘Little Hour’ riders for its customers in a bid to grow their market share.

The taxi-hailing service Little powered by Safaricom, on Wednesday said “Our aim at Little is to make every day commute affordable for every Kenyan and we will leave no stone unturned until we achieve it.”

The 50% off incentive will mean no price escalation for the customers during peak travel hours – – Happy Hour timing – 5AM-7AM, 12PM-1PM and 10PM-11PM daily.

“Now ride a Little at fares lower than usual, in Little Hours.Whether you are heading to work, out shopping, going to a party, or simply visiting friends, enjoy discounts with Little Hour offer.

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

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